WORKSHOPS

Boom Retail offers a range of workshops to improve your sales, visual merchandising, sales, store layout, product range buying, food and fashion merchandising, basic customer service and sales, shopping centre strategies for sales, store presentation for profit and customer buying zones.

Let us provide you with capability‑building support that helps teams apply new skills and embed change.

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SHOPPING CENTRES

VISUAL MERCHANDISING WORKSHOP

Transform the way you present your business with Boom Retail's hands-on Visual Merchandising Workshop. Designed for retailers, hospitality businesses, shopping centres, and councils, this interactive training session combines proven merchandising principles with practical demonstrations that participants can immediately apply in their own businesses.

Unlike traditional seminars, this workshop is highly visual and hands-on. Participants work with a range of products and display props while learning how to create displays that attract attention, increase customer engagement, and drive sales.

Each workshop includes a professionally designed PowerPoint presentation tailored to your town, shopping centre, or industry, participant notes, practical demonstrations, interactive activities, and an open Q&A session. We encourage organisers to provide photos of local businesses and streetscapes beforehand so examples can be customised to the audience and made directly relevant to their trading environment.

Topics may include:

  • Creating strong first impressions

  • Shopfronts, windows and exterior presentation

  • Store layout and customer flow

  • Product placement and display techniques

  • Colour, lighting and focal points

  • Signage and customer communication

  • Increasing impulse purchases

  • Seasonal merchandising and promotional displays

  • Creating memorable customer experiences

  • Practical ideas to increase sales without major investment

Participants leave with practical ideas, greater confidence, and an action plan they can implement immediately to improve presentation, customer experience, and commercial performance.

SALES MAXIMISER TENANT CONSULT

  • Pre-visit consultation with the Centre Management to discuss key issues and tenant needs

  • In-person consultation with the store owner including an onsite review

  • Analysis of sales data and inventory

  • Identification and agreement on actionable steps for improvement, based on the in-store review and consultation

  • Optional monthly or quarterly follow-up for continued success

SALES ACCELERATION TENANT COACHING

  • Digital marketing & social media training, customer attraction, ranging, presentation, signage, customer service, buying, category management, pricing, basic marketing and store layout

  • One-on-one consultancy session to improve sales, customer attraction or other issues that are identified

  • 3x ‘action steps’ that are agreed upon prior to the next visit

  • Post meeting – action steps provided to Centre Management or Property Team

FOOD COURT & NATIONAL FOOD TENANTS

Front of Counter Consults

  • Kiosk/cabinet presentation, ticketing, signage, visual merchandising

  • Food colour & image optimization for sales

  • Food court concept review for optimal sales

  • Menu-board signage review & profitability analysis

  • Menu design & guest service training

  • Social media marketing for food lovers

Quick Service Restaurant (QSR) Cafe Strategies and 1:1 Consults

  • Streamline operations – implement efficient systems for ordering, food preparation, and customer service.

  • Offer value menu items – offer a variety of affordable menu items to attract cost-conscious customers.

  • Promote food quality – highlight the quality and freshness of your ingredients and menu offerings.

  • Create a distinctive brand image – develop a unique brand image and atmosphere to stand out in the crowded QSR market.

  • Utilise technology – adopt technology to improve the ordering and delivery process, and reach customers through digital channels.

  • Personalise the customer experience – offer customized menu options and personalized service to build customer loyalty.

  • Optimise menu design – ensure your menu is visually appealing, easy to read, and promotes your best-selling items.

  • Train staff – invest in staff training to ensure friendly and efficient service.

  • Offer takeout and delivery options – provide takeout and delivery options to reach customers who prefer to eat at home.

  • Measure and track performance – regularly measure and track key performance metrics, such as sales and customer satisfaction, to continuously improve.

FOOD MERCHANDISING WORKSHOPS

  • Maximise contrasts and sell by pleasing the customer’s eye.

  • Learn the art of presentation behind glass cabinets.

  • Understand international display methods.

  • Develop a retail planogram to guide unmonitored employees.

  • Learn menu-board design and layout secrets for profitability.

  • Optimise communication zones with imagery and key offers to maximise sales.

  • Benefit from one-on-one sessions with tenants post-training

SHOPS THAT SHINE
GUIDE TO VISUAL MERCHANDISING

Visual merchandising and store layout strategies for your business.
Available free from the Brisbane City Council website.

Learn more

COUNCILS + GOVERNMENT SERVICES

Delivered in partnership with local councils and economic development teams, our programs combine engaging workshops, practical in-store consultations, and easy-to-implement resources that enable retailers to make immediate improvements to their businesses. Every recommendation is practical, affordable, and focused on increasing customer engagement, sales, and long-term business success.

Our council programs support economic development objectives by creating more vibrant shopping precincts, improving the overall customer experience, encouraging local spending, and building retailer confidence. The results are more attractive business districts, stronger local economies, and thriving communities.

VISUAL MERCHANDISING & STORE PRESENTATION PROGRAMS

  • One-on-one store consultations with local business owners

  • Improve window displays, layouts, signage, and in-store flow

  • Encourage cohesive precinct-wide presentation standards

WORKSHOPS & TRAINING FOR SMALL BUSINESS OWNERS

  • Increasing sales through merchandising

  • Marketing with limited budgets

  • Customer experience and retention strategies

  • Tailored training content for specific business types (eg. food, fashion, services)

PRECINCT BRANDING & ACTIVATION PLANNING

  • Confidential health checks with action plans

  • Data-driven reporting for Councils showing:

    • Business confidence levels

    • Trends in spend, customer flow, and presentation quality

    • Follow-up recommendations

BUSINESS HEALTH CHECKS & ADVISORY REPORTS

  • Comprehensive analysis to understand how your customers spend and their likes, dislikes and expectations.

  • Recommendations to improve your gross profit and inventory management.

GRANT SUPPORT & PILOT PROGRAMS

  • Retail programs that align with state or federal grant funding

  • Pilot initiatives – for example retail makeovers or ‘Shop Local’ campaigns

  • Council group workshops for business development

AMUSEMENT + LEISURE PARKS

We specialise in theme park reviews. Our multi-disciplinary design approach improves sales, visitor experience and engagement and enhances customer satisfaction.

Services

  • Customer experience analysis of your tourist park.

  • Marketability, attraction, and customer satisfaction review and reports

  • 1:1 consult of best practices, sales management, ideas and strategies and visitor attraction

  • Workshops and consultations covering visual merchandising, buying and ranging of product and customer service training. sales performance and product turnover

  • Food and beverage and menu review for profitability and store layout to ease visitor congestion & decision making.

  • Strategic plan reviewed monthly to achieve growth.

Benefits

  • Enhance marketing efforts to increase visibility and attract more visitors to improve sales.

  • Improve the guest experience with creative ideas using a variety of activities, amenities, and services to keep guests engaged and satisfied.

  • Create packages that include accommodation, food, merchandise and activities to encourage visitors to spend more.

  • Collaborate with local businesses and tour operators to provide a more comprehensive travel experience and more visitors.

  • Learn an easy-to-use online booking system to streamline the process for visitors to purchase tickets, packages and merchandise.

  • Foster positive word-of-mouth referrals – encourage satisfied visitors to share their experiences with friends and family.