Case Study: Jamberoo Action Park 2012 - 2023 ongoing

Boost your retail services with Boom Retail! We specialise in theme park reviews, signage review, souvenir store makeovers, themed merchandise store makeovers, Food & Beverage menu board makeovers, visual merchandising and customer engagement strategies.

Our goal is to improve your sales with design, communication, product mix, atmosphere, visual merchandising, branding and business outcomes using better design strategies. Our multi-disciplinary design approach enhances customer satisfaction, visitor experience and engagement.

 Specialties Services:

• Customer experience analysis and review reports of your tourist park.

• Visual Merchandising workshops for sales performance and product turnover

• 1:1 Consult of best pratices, sales ideas and strategies to attract more visitors and sales with management.

• Master Planning of attractions, theme parks, and tourist venues - sales 

• Marketability, attraction, and customer satisfaction

• Workshops or Consults for Visual Merchandising, Buying and Ranging of sourvenir products and Customer Service Training.

• F&B review and menu review for profitability and store layout to ease conjestion & decision making by visitors

• Product buying and ranging for souvenir stores

• Fix underperforming areas with practical solutions and design

• Pop-up stores for unique, cost-effective sales boost for the season

• Visual Merchandising solutions within kiosks and stores

Benefits

1. Enhance Marketing Efforts: increase visibility and attract more visitors to improve sales

2. Improve the Guest Experience: Creative ideas using a variety of activities, amenities, and services to keep guests engaged and satisfied.

3. Create packages that include accommodation, food, merchandise and activities to encourage visitors to spend more.

4. Collaborate with local businesses and tour operators to provide a more comprehensive travel experience and more visitors

5. Easy-to-use online booking system to make it convenient for visitors to purchase tickets and packages and merchandise for best sales

6. Foster Positive Word-of-Mouth: Encourage satisfied visitors to share their experiences with friends and family, which can drive more traffic to the park with social media and better inventory

7. Continuously Evaluate and Improve: use this information to make improvements to the park and its offerings, merchandise, F&B menu and services. 

Proven Results: 

• Souvenir General Store increase 100% sales and improved 44% margin - Jamberoo Action Park NSW

• Surf Store saw 79% increase in sales YTD – Jamberoo Action Park NSW

• Icecream and Asian Eats QSR business - 50% YTD increase 

• 300% increase - turnover of the largest souvenir store in the southern hemisphere - Scenic World Sydney NSW

• Mandai Singapore Consulting for new bird santurary. Tourism award 2025

• Improve your park's success with Boom's expert retail & design solutions! If you have a budget and want to make changes please contact us for quote.